Tim works with clients to develop strategies to stay ahead by leveraging the latest innovations and thinking in integrated mobile and AI marketing strategies with a focus on food and nutrition, health tech, and mobile retail brand customer experiences. Tim has led the development of integrated marketing strategies for clients including Kraft Foods, ConAgra Foods, Darden Restaurants, Hershey’s, Cleveland Clinic and the U.S. Department of Health and Human Services Office of the National Coordinator (ONC) for Health Information Technology.
For Kraft Foods, Tim led the social content marketing launch of Kraft’s MiO, a liquid water enhancer, through a one-of-a-kind comedian influencer campaign in partnership with The Second City. He’s led the management of Darden Restaurant’s corporate social handles, content creation, and metrics reporting. Specifically for Darden, to meet their need for improved employee retention and talent acquisition, Tim’s team used social listening and web analytics data to uncover a powerful employee storytelling approach which led to the development of an ongoing recruitment video series known as the ‘Faces of Darden.’ For HHS/ONC, Tim led the overall strategic direction for the communications campaign promoting the nationwide adoption of electronic health records (EHRs) under the HITECH Act including the creation of HealthIT.gov. The campaign won numerous awards, most notably PRWeek Best Public Sector Campaign of the Year and a Gold SABRE Award for research and measurement.
Tim is a member of Google's Public Sector Advisory Council and an active thought leader in Austin's booming AI technologies community.