A graduate of the Cronkite School of Journalism at Arizona State University, Russ is an exceptionally effective media relations practitioner for food clients in the grocery and QSR space. His 20 years as a reporter equipped him to intuitively understand reporter angles and media behaviors. Russ’ has connected clients with publications such as Business Week and The New York Times, as well as broadcast networks including CNN and NBC.
Russ also helps clients get the most out of their media interviews by leading our spokesperson message training workshops. He conducts more than 100 media training workshops every year for national-level clients such as Whole Foods Market and Whataburger. Russ also oversees the firm’s video production and interactive media department and has produced award-winning video news releases and other video projects for clients.