Jenny leads the Apron team for all of the agency’s food and beverage clients. She brings 15 years of food industry promotion and brand protection experience to the role. Over that time, she has consulted with a wide variety of food clients, including hospitality and quick-service restaurants, wines and spirits makers, and a wide range of agriculture commodities including beef, shrimp, eggs, corn and grapes.
Jenny is a brand builder. Her expertise in marketing strategy and planning, messaging, media relations, digital and social media, community relations, and internal and corporate communication allows her to design fully integrated campaigns capable of moving audiences.
Jenny also protects brands as an expert in crisis communications and issues management, particularly in food safety, including risk analysis and crisis communication preparation. She is certified in predictive media training and manages the firm’s 24/7 on-call crisis communication service for several Apron clients.