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Meet the Team

Darya Procopovich

Research / Brand Strategist

Darya is a researcher and brand strategist with a passion for solving problems through asking questions. With a holistic approach to her work that she learned while working as a project manager in architecture firms, she discovers fresh ways to introduce brands into people’s lives. Being a Belarusian transplant to the United States allows her to notice new aspects in ordinary things.

Having experience with various vegan, allergen-free, and organic brands (including NadaMoo, Better Bites Bakery, True Made Foods, BrainJuice, Boomerang Pies), Darya treats every project as a new exciting opportunity to learn more about human behavior.

Outside of work, she loves spending time reading, hiking, swimming, takes improv classes, and serves as the Vice President of Public Relations at South Austin Toastmasters club (where she’s completed her CC and CL manuals).

Expertise
  • Primary and Secondary Research
  • Brand Strategy
  • Social Media Strategy
  • Web and Social Media Analytics
  • Search Engine Optimization
  • Influencer Marketing
University Degrees
Bachelor's Degree, Advertising
Belarusian State Economic University
Master's Degree, Advertising
University of Texas at Austin