How do your team's skills, experience, training, tools and messages stack up?
Are potential product recalls, head-scratching screw-ups or instant outrage explosions on social media keeping you up at night?
Response Speed Depends on Team Readiness
Team
Readiness
A Rapid Response Team has been designated.
Tool
Readiness
Activation procedures are well known and easy to execute.
Messaging
Readiness
Potential issues have been identified and categorized by risk.
How Ready is your Crisis Team?
Hahn's Reputation Dissonance Model
In his book Breaking Bad News, Apron’s founder, Jeff Hahn writes: “When bad news breaks, stakeholders and reputation managers are emotionally driven to reduce dissonance. Their overriding goal is to return to a state of emotional harmony where attitudes and beliefs match behaviors and actions.”
Is your team ready to succeed in the midst of dissonance?
You can! By effectively performing five actions, in sequence, your team can successfully navigate virtually any bad news break.
Rapid Response is the Best Reputation Protection
Are binders full of crisis management plans gathering dust on a bookshelf near you? Let them go. The Apron Rapid Response Diagnostic enables you to assess your team's strengths so you can build the right kind of plan.