Rapid Response Readiness Diagnostic
How Ready is your Rapid Response Team?
Apron's Rapid Response Diagnostic assesses readiness on three levels: Team, Tools, and Messages. Once complete, you'll receive a score and a few recommendations.
Questions in Section 1: 5
Team Readiness
Tool Readiness
Message Readiness
1 OF 5
Has your Rapid Response Team been formed (7-members is optimal)?
1
No team has been formed.
2
3
Team members are generally known, but have not been formally assigned.
4
5
A team leader, back-up leader, team coordinator, and key decision makers have been identified.
Team Readiness
Tool Readiness
Message Readiness
2 OF 5
Does your Rapid Response Team have assigned roles?
1
Roles have not been identified or assigned.
2
3
Some team members have roles and know their specific assignments.
4
5
The team has a solid knowledge of their roles and assignments.
Team Readiness
Tool Readiness
Message Readiness
3 OF 5
Has your Rapid Response Team identified subject-matter experts (SMEs) in the organization that can be activated if necessary?
1
No SME's are identified.
2
3
SMEs are known, but have not been formally introduced to the Rapid Response Team.
4
5
SME’s are known and have been formally introduced to the Rapid Response Team.
Team Readiness
Tool Readiness
Message Readiness
4 OF 5
Have response team members participated in a crisis communication simulator or actual crisis event in the past 12 months?
No
It’s been longer than 12 months.
Yes
Team Readiness
Tool Readiness
Message Readiness
5 OF 5
Are members of your Rapid Response Team trained for media interviewing?
1
No. No one is formally trained or has experience in media interviewing.
2
3
At least one team member has experience/training in media interviewing.
4
5
Team members are experienced and trained in media interviewing.
Well Done!
Now, Let's Assess Your Rapid Response Team's Tool Readiness...
Questions in This Section: 5
Team Readiness
Tool Readiness
Message Readiness
1 OF 5
Is a team activation tool in place and ready for use by the Team Coordinator (e.g. OneCallNow) and does the team know where to meet (physical or virtual space) once activated?
1
No singular activation tool is currently setup.
2
Email and phone are the primary notification methods.
3
We use a text, plus phone and email notification method.
4
A one-step text, phone and email tool is in place.
5
A one-step method is setup and has been used by our team to activate.
Team Readiness
Tool Readiness
Message Readiness
2 OF 5
Has a social media threshold guide been put into place with known escalation rules?
1
No guide exists.
2
Social media channels are known, but not actively monitored.
3
Social media channels are known and a SME has been assigned to monitor.
4
Social media channels are known, a SME monitor is designated and we generally know when to engage audiences.
5
Social media channels are known, a SME monitor is designated and a written threshold guide is in place.
Team Readiness
Tool Readiness
Message Readiness
3 OF 5
Is a contact list of media outlets, reporters who cover your brand, regulators (if applicable), and key stakeholders updated and ready to use?
Doesn't exist.
Needs updating.
Exists and is updated.
Team Readiness
Tool Readiness
Message Readiness
4 OF 5
Are online media and social media monitoring tools ready to use?
1
No. Not subscribed to or installed.
2
Subscribed to and installed but not monitored by anyone.
3
Subscribed to and installed but not frequently monitored.
4
Subscribed to and installed; frequently monitored.
5
Subscribed to and installed; monitored daily with Rapid Response Team reporting.
Team Readiness
Tool Readiness
Message Readiness
5 OF 5
Does your brand have up-to-date product recall procedures in place, including consumer hotline call scripts?
No
Not Applicable
Yes
Almost there!
Let’s finish up with Message Readiness...
Questions in This Section: 5
Team Readiness
Tool Readiness
Message Readiness
1 OF 5
Does a set of general Holding Statements (100 words or less) exist?
No
Yes
Your Rapid Response Readiness Diagnostic
Nice Work! Thanks for completing the assessment.
Click below to calculate your Rapid Response Readiness score.
Your Rapid Response Readiness Diagnostic
Your Crisis Team's Score
Your total score is out of a possible 112.5 points
Scores in this range indicate a need/opportunity to focus on actions like these:
Establish a Rapid Response Team. Use the guide in the book, "Breaking Bad News."
Procure a one-step Rapid Response Team activation tool.
Inventory online assets. Document who can rapidly access and update each.
Prioritize potential risk issues using "probability of occurance" as the first criteria.
Conduct a 1-hour Rapid Response drill to test your activation tool.
Assemble and update stakeholder contact lists.
Prioritize potential risk issues using "probability of occurance" and "severity potential."
Develop draft messages/responses for highest risk issues.
Ensure at least one Rapid Response Team member is trained for media interviews.
Set social media thresholds guide into place.
Align messaging to Image Repair Theory standards.
Schedule simulator exercises every 12 months to reach the top of your game.
Schedule simulator exercises every 12 months to stay on top of your game.
Cross-train Rapid Response Team members to improve bench strength.
Migrate Rapid Response Team activation to a secure online meeting platform.
Your Rapid Response Readiness Diagnostic
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Apron's Rapid Response Readiness Diagnostic
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