Highly targeted pitches result in favorable media coverage.
At Apron, we know the earned media landscape has changed. Fewer reporters have less time to commit to a story, so it’s important to reach them with what matters. Apron’s approach to public relations relies on doing our homework to determine what stories reporters and bloggers are looking for, and packaging them with print- ready and web-ready assets. Our PR team creates highly targeted pitches and press release distribution plans that we are confident will gain the kind of attention and interest required to result in favorable media coverage. We can meet media where they are by leveraging high-profile events, activating experiential marketing and engaging influencers key audiences already respect.
Precise messaging and targeted placements
At Apron, we know the earned media landscape has changed. Fewer reporters have less time to commit to a story, so it’s important to reach them with what matters. Apron’s approach to public relations relies on doing our homework to determine what stories reporters and bloggers are looking for, and packaging them with print- ready and web-ready assets. Our PR team creates highly targeted pitches and press release distribution plans that we are confident will gain the kind of attention and interest required to result in favorable media coverage. We can meet media where they are by leveraging high-profile events, activating experiential marketing and engaging influencers key audiences already respect.
PR capabilities
- Public relations strategy development
- Proactive & responsive earned media placement
- Local & national earned media placement
- Message development
- Guest columns & white papers
- Fact sheets & info kits
- Broadcast-ready video
- Spokesperson training
- KPI and ROI measurement
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