Nano-Influencers / Ben and Jerry’s Recall

May 15, 2019

Nano-Influencers / Ben and Jerry’s Recall
Breaking Bad News

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Podcast Description

Before revealing and analyzing the Breaking Bad News featured food recall, Jeff and Jenny discuss the growth of Nano-influencers in promoting brands.

The growing popularity of Instagram is one of the factors leading to the trend. Nano-influencers are people who have as few as 1,000 followers and are willing to advertise products on social media. Jeff and Jenny suggest a formula to assess which Nano-influencers might be best for a specific campaign.

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Breaking Bad News, Apron Food & Beverage Communications’ podcast, is about food brands, recalls, withdrawals, alerts and issues, and the way they’re treated in the press and on social media.