Apron Podcast

Nano-Influencers / Ben and Jerry’s Recall

Nano-Influencers / Ben and Jerry’s Recall
Breaking Bad News

00:00 / 00:31:00

Before revealing and analyzing the Breaking Bad News featured food recall, Jeff and Jenny discuss the growth of Nano-influencers in promoting brands.

The growing popularity of Instagram is one of the factors leading to the trend. Nano-influencers are people who have as few as 1,000 followers and are willing to advertise products on social media. Jeff and Jenny suggest a formula to assess which Nano-influencers might be best for a specific campaign.