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Nano-Influencers / Ben and Jerry’s Recall

May 15, 2019

Nano-Influencers / Ben and Jerry’s Recall
Breaking Bad News

 
 
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Before revealing and analyzing the Breaking Bad News featured food recall, Jeff and Jenny discuss the growth of Nano-influencers in promoting brands. The growing popularity of Instagram is one of the factors leading to the trend. Nano-influencers are people who have as few as 1,000 followers and are willing to advertise products on social media….

Podcast Description

Before revealing and analyzing the Breaking Bad News featured food recall, Jeff and Jenny discuss the growth of Nano-influencers in promoting brands.

The growing popularity of Instagram is one of the factors leading to the trend. Nano-influencers are people who have as few as 1,000 followers and are willing to advertise products on social media. Jeff and Jenny suggest a formula to assess which Nano-influencers might be best for a specific campaign.

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Breaking Bad News, Apron Food & Beverage Communications’ podcast, is about food brands, recalls, withdrawals, alerts and issues, and the way they’re treated in the press and on social media.