Crisis Messaging Part 1-Determining Tone

January 3, 2020

Crisis Messaging Part 1-Determining Tone
Breaking Bad News

00:00 / 00:42:41

Podcast Description

Messaging is critical to managing the narrative in the news space when facing a crisis. In this episode of Breaking Bad News, crisis communication expert Jeff Hahn and guest host Russ Rhea break down the first of three models used to frame the message in a crisis. Jeff explains how these models provide a road map to get through tricky situations and simplify a complex process.

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Breaking Bad News, Apron Food & Beverage Communications’ podcast, is about food brands, recalls, withdrawals, alerts and issues, and the way they’re treated in the press and on social media.