Breaking Bad News: Episode 3

March 11, 2019

Breaking Bad News: Episode 3
Breaking Bad News

00:00 / 40:16

Podcast Description

Jeff Hahn is joined by media trainer Russ Rhea to discuss two invaluable models in crisis communication: Reputation Dissonance and the Predictive Interviewing Model.

Russ and Jeff cover the 3 big decision points reputation managers need to make to restore normalcy during a crisis. They also apply the Reputation Dissonance theory to a recent high-profile food crisis, the Hill’s Science Diet pet food recall.

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Breaking Bad News, Apron Food & Beverage Communications’ podcast, is about food brands, recalls, withdrawals, alerts and issues, and the way they’re treated in the press and on social media.