Apron Podcast

Breaking Bad News: Episode 3

Breaking Bad News: Episode 3
Breaking Bad News

 
 
00:00 / 00:40:16
 
1X
 

Jeff Hahn is joined by media trainer Russ Rhea to discuss two invaluable models in crisis communication: Reputation Dissonance and the Predictive Interviewing Model.

Russ and Jeff cover the 3 big decision points reputation managers need to make to restore normalcy during a crisis. They also apply the Reputation Dissonance theory to a recent high-profile food crisis, the Hill’s Science Diet pet food recall.