Belief-Driven Buyers / Impossible Burger Recall
The rise of “Belief-driven buyers” is the focus of this edition of the Breaking Bad News podcast. Jenny Gregorcyk and Jeff Hahn point to some new research on how most consumers are now buying or boycotting brands because of the brand’s position on a social or political issue.
Nike and Heineken are just a few of the brands launching campaigns to take advantage of this movement. That leads up to a discussion on why the pace of food recalls are down for the year and selecting the recall of the month.