Apron Podcasts

Breaking Bad News

Apron Food PR’s podcast about food brands, recalls, withdrawals, alerts and issues, and the way they’re treated in the press and on social media.

Limiting Reputation Damage in a Recall / Tyson Foods Recall

Limiting Reputation Damage in a Recall / Tyson Foods Recall
Breaking Bad News

 
 
00:00 / 00:23:39
 
1X
 

What does it take for a company to return normal following a crisis such as a food recall? In this episode, Jenny and Jeff also discuss the role plastic plays in food recalls before revealing the “Recall of the Month.”

Food Industry Trends / Ground Beef Recall

Food Industry Trends / Ground Beef Recall
Breaking Bad News

 
 
00:00 / 00:30:01
 
1X
 

Food PR experts Jeff Hahn and Jenny Gregorcyk provide some insight on how communications strategy or a lack thereof is impacting the public conversation of a recent, high-profile ground beef recall.

Nano-Influencers / Ben and Jerry’s Recall

Nano-Influencers / Ben and Jerry’s Recall
Breaking Bad News

 
 
00:00 / 00:31:00
 
1X
 

Nano-influencers are people who have as few as 1,000 followers and are willing to advertise products on social media. Jeff and Jenny suggest a formula to assess which Nano-influencers might be best for a specific campaign.

Belief-Driven Buyers / Impossible Burger Recall

Belief-Driven Buyers / Impossible Burger Recall
Breaking Bad News

 
 
00:00 / 00:35:21
 
1X
 

The rise of “Belief-driven buyers” is the focus of this edition of the Breaking Bad News podcast. Jenny Gregorcyk and Jeff Hahn point to some new research on how most consumers are now buying or boycotting brands because of the brand’s position on a social or political issue.

Breaking Bad News: Episode 5

Breaking Bad News: Episode 5
Breaking Bad News

 
 
00:00 / 00:38:14
 
1X
 

In this episode, Jeff reviews the 5 components of delivering bad news in crisis situations with an emphasis on the final component, delivery methods.

Breaking Bad News: Episode 4

Breaking Bad News: Episode 4
Breaking Bad News

 
 
00:00 / 00:35:26
 
1X
 

Media Trainer Russ Rhea talks to Crisis Communication Strategist Jeff Hahn about the recipe for putting together a crisis response team. The first 90 minutes count the most for organizations facing a new crisis and the response has to be activated by a team.

Breaking Bad News: Episode 3

Breaking Bad News: Episode 3
Breaking Bad News

 
 
00:00 / 00:40:16
 
1X
 

Jeff Hahn is joined by media trainer Russ Rhea to discuss two invaluable models in crisis communication: Reputation Dissonance and the Predictive Interviewing Model. Russ and Jeff cover the 3 big decision points reputation managers need to make to restore normalcy during a crisis.

Breaking Bad News: Episode 2

Breaking Bad News: Episode 2
Breaking Bad News

 
 
00:00 / 00:28:13
 
1X
 

It’s “Recall of the Month” time. Jenny and Jeff look back on some of the high profile food recalls over the previous month. RXBAR, Shamrock Farms milk and Perdue Farms were among the brands making news. In this episode, we study the recalls, how the media treats those recalls and unveil the most prominent food recall of the month.

Breaking Bad News : Episode 1

Breaking Bad News : Episode 1
Breaking Bad News

 
 
00:00 / 32:57
 
1X
 

In this episode we wrap up 2018 by reviewing the findings of two recent studies regarding negative news about food, including how search interest drives the news cycle, the influence of syndication and the latest in negative news story duration stats.