Pack your bags, we’re going on a BBQuest!

Apron is producing a new original, online video series for Beef Loving Texans called “BBQuest”. This documentary-style, episodic series takes a look at some of the best barbecue joints in Texas, uncovering secret menu items and other hidden gems.

Season one features barbecue restaurants and other popular day-trip attractions in Austin, Houston, Dallas and San Antonio. BBQuest kicked off with Austin, filming at Cooper’s Old Time Pit Bar-B-Que in March. The series launches later this summer.


The event at Cooper’s was incredibly well attended with Texans lining up around the building wanting to see bands William Clark Green and Paul Cauthen and eat some delicious barbecue.

The goal of BBQuest is to share Texans’ love of barbecue with other Texans by showcasing popular and out-of-the-way barbecue joints across the state. These different barbecue restaurants and pitmasters highlight the diversity of barbecue beef recipes and grilling tips.

About Beef Loving Texans

Beef Loving Texans is Texas Beef Council’s consumer brand created to share unique recipes, stories, cooking and shopping tips and expert nutrition information. Beef Loving Texans is a community built around Texas pride, heritage and our shared love for beef. We represent the Texas Beef Council and the 130,000 beef farmers and ranchers across the state. Beef Loving Texans works to inspire mealtime solutions that create special moments and balanced lifestyles with beef.

More information about Beef Loving Texans can be found at