Whether its recalls, crusading reporters, lawsuits, head-scratching screw-ups or a negative tweet — Apron has you covered.
The Apron team specializes in crisis communication for food and beverage brands. Our team is ready at a moment’s notice to respond to reputation-damaging news and with decades of experience and proven decision-making tools, knows how to quickly help clients respond to slow-burn issues or fast-churn situations.
Brand Protection Offerings
Crisis Planning
- Cassandra Calculator™ predictive risk analysis
- Reputation Dissonance™ rapid response team design
- HACCP-compliant crisis communication plan creation
- 24/7 on-call team and issues management capabilities
- Real-time issue tracking
- Rapid response readiness audits
- Newsology™ digital newsroom and dark site standups
Workshops
- Newsology™ digital newsroom management
- Predictive Media Network™ spokesperson training
- Crisis Simulation Immersion
- Persuasive Presenting
