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Brand Protection

It takes 20 years to build a reputation and five minutes to ruin it. — Warren Buffet

Whether its recalls, crusading reporters, lawsuits, head-scratching screw-ups or a negative tweet — Apron has you covered.

The Apron team specializes in crisis communication for food and beverage brands. Our team is ready at a moment’s notice to respond to reputation-damaging news and with decades of experience and proven decision-making tools, knows how to quickly help clients respond to slow-burn issues or fast-churn situations.

Brand Protection Offerings

Crisis Planning

  • Cassandra Calculator™ predictive risk analysis
  • Reputation Dissonance™ rapid response team design
  • HACCP-compliant crisis communication plan creation
  • 24/7 media hotline coverage
  • Rapid response readiness audits
  • Newsology™ digital newsroom and dark site standups

Workshops