We deliver digital marketing strategies that meet the needs of convenience, speed, and access consumers expect.
When it comes to digital shopper marketing, Apron makes it personal. We strive to understand how a brand’s customers actually behave while they’re shopping and deliver to clients marketing strategies that embrace the way people shop and engage within categories, brands and retailers. Through our research, we recognized food trends have been driven by multicultural growth, life stage changes, and the revolutionary impact of digital, social and mobile media communications platforms which gives food and beverage consumers more options, more information and more control.
Digital planning strategy
At Apron, we believe it’s important for brands, associations, commodity boards and government entities to fully understand the opportunities. Our digital strategists make it simple, relevant and moment-specific. At Apron, we recognize there is no such thing as a one-size-fits-all marketing strategy in today’s rapidly changing marketplace. Our Apron Digital Customer Experience Planning Model offers clients ways to ‘win the shopper’ in direct and measurable ways.
Apron’s Digital Customer Experience Planning Model
Marketing & Sales KPIs
Personas Identification & Development
User Testing + Interviews
PESO Model Planning
Channel(s) + Audience Usage Identification
Customer Experience (CX)
Strategy Content Strategy
Integrated Customer Experience
Paid Media (Programmatic, Social, Search, Native, Display, Sponsored, Other)
Purchase Intelligence Platforms
Social Community Management
Influencer Identification, Outreach & Management
Mobile-Web Customer Experience Development
Content, Concept & Commerce Ad Creation
Video Production & Animation
Real-Time Social Creative
Analytics Goals Reporting
Conversions Optimization Strategy
Performance Reporting (KPIs)
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President and Managing Partner
Email Tim for more information.
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