From food safety recalls, foodborne illness to natural disasters, we’ve managed many crises and stand ready for the next one.
Protecting a brand is equally as important as promoting it. At Apron, we know a PR crisis can happen at any moment – that’s why our seasoned team of HACCP and SQF certified experts stand ready to support our clients.
Our tools and workshops
Our Cassandra Calculator™ diagnostic, Reputation Dissonance™ models and leading-edge rapid response tools provide clients 24/7 peace of mind. Apron also provides (and encourages) ongoing public relations crisis planning workshops including team activations, incident forecasting and pre-staged messaging to ensure preparedness in the event a crisis strikes. And when (not if) a crisis strikes, we’re ready to support your brand.
Our crisis offerings
PR crisis plan development
Rapid response readiness audits
PR crisis simulator workshops
24/7 media hotline coverage
Digital newsroom and dark sites
Public relations crisis communications management, including food safety recalls