Crisis Communications

Protecting brands in a crisis

From food safety recalls, foodborne illness to natural disasters, we’ve managed many crises and stand ready for the next one.

Protecting a brand is equally as important as promoting it. At Apron, we know a PR crisis can happen at any moment – that’s why our seasoned team of HACCP and SQF certified experts stand ready to support our clients.

Our tools and workshops

Our Cassandra Calculator™ diagnostic, Reputation Dissonance™ models and leading-edge rapid response tools provide clients 24/7 peace of mind. Apron also provides (and encourages) ongoing public relations crisis planning workshops including team activations, incident forecasting and pre-staged messaging to ensure preparedness in the event a crisis strikes. And when (not if) a crisis strikes, we’re ready to support your brand.

Our crisis offerings

  • PR crisis plan development
  • Rapid response readiness audits
  • PR crisis simulator workshops
  • 24/7 media hotline coverage
  • Digital newsroom and dark sites
  • Public relations crisis communications management, including food safety recalls

Book a Meeting


Jenny Gregorcyk

Managing Partner
Email Jenny for more information.

What time works best?


10:00 am-10:30 am
10:30 am-11:00 am


10:00 am-10:30 am
10:30 am-11:00 am

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