Brand Promotion – Food Brand Development

Brand Promotion

Earning consumer attention, press and influencer interest for your brand is challenging. It takes knowing the right online influencers, digital evangelists and media amplifiers.

Apron brings all of these assets to the table for national food brands.

Apron’s Brand Promotion Offerings

Research &
Brand Development

  • Survey research
  • Focus groups and in-depth interviews
  • Audience segmentation and persona development
  • Digital listening
  • Trend forecasting
  • Persuasion-based message and strategy platforms
  • Logos and creative development
  • Photography
  • Food styling
  • Packaging

Digital-first
Media Relations

  • Digital newsrooms and web design
  • Earned media outreach, including news release and op-ed packaging, pitching and placement
  • Broadcast-ready video
  • Mobile-optimized graphic design, infographics and animation
  • Spokesperson training
  • Coverage monitoring/analysis

Social &
Digital Activation

  • Campaign ideation and execution
  • Content creation including video, blogs, graphics and reports
  • Paid and organic content distribution
  • Community management
  • Metrics and analytics