Every decision we make is user information-based when it comes to advertising for your food and beverage brand.
Data is integral to all the work we do. Every Apron advertising campaign is 100% data driven, delivering content that drives action to the right audience at the right time. We combine our strategic and analytical team’s capabilities with our creative team’s expertise to deliver the art and science of the food and beverage customer’s journey – directing them to the most contextual content your brand offers to meet their needs.
Building custom audiences through data and technology
Every decision we make is user information-based when it comes to advertising for your food and beverage brand. At Apron, we build custom audience segments based on demographics, intent and behaviors using various purchase intelligence tools, and SaaS solutions through strategic vendor partnerships.
It’s our experience in working with clients that the most successful paid media advertising campaign insights come directly from a brand’s POS, purchase or CRM data combined with traditional tools like ComScore™ to inform the creation of look-alike audiences for building the most targeted approach.