Apron combines years of food communication experience and deep digital expertise to deliver PR
and marketing programs that generate media interest and catalyze social awareness. The Apron team works pasture to plate,
serving agriculture and raw goods clients, consumer packaged goods companies, grocers and large-scale restaurants.
Apron’s roots are in Austin, Texas, one of the nation’s most innovative cities. We’re also
connected to best-in-class food marketing and PR partners in New York and Los Angeles.
A number of major food brands have started to promote their sustainability practices in an effort to elevate their perceived level of responsibility, sway consumer purchasing decisions and gain an edge over the competition.
Recently, raw pet food has become more popular as we humans seek to feed our furry friends what we perceive to be more “natural” products. However, raw pet food companies tend to face challenges with the FDA, which may be warranted. Raw pet food company Steve’s Real Food recently faced a recall due to contamination in September.