Promoting and protecting food brands with exceptionally creative and proven
PR & marketing strategies

Apron combines years of food communication experience and deep digital expertise to deliver PR and marketing programs that generate media interest and catalyze social awareness. The Apron team works pasture to plate, serving agriculture and raw goods clients, consumer packaged goods companies, grocers and large-scale restaurants.
Apron’s roots are in Austin, Texas, one of the nation’s most innovative cities. We’re also connected to best-in-class food marketing and PR partners in New York and Los Angeles.

From Field to Fork,

Apron Has You Covered

Our Work: Introducing BBQuest

In recent years, brands have been told to become their own journalists – tell their own stories, on their terms, directly to their target audiences. Our client, Beef Loving Texans, already had a years-long track record of doing just that when we began working with them. Through their series of “Texas Stories,” they highlighted the special role beef plays in the lives of Texans.

How to be a Honey Connoisseur

It’s often said bees are responsible for 1 out of every 3 bites of food we eat. Apron is proud to support Epic Honey Co. who relocates bees that were up for extermination to a safe haven.

Recall of the Month: Cyclospora Summer Outbreak

The Food Safety and Inspection Service (FSIS) of the United States Department of Agriculture will remember the summer of 2018 as one of their busiest periods flagging contaminated food products.